COOKEVILLE, Tenn. (Aug. 10, 2009) — Small business owners can learn ways to make the most of their advertising dollars at a seminar offered this month by the Small Business Development Center at Tennessee Tech University.

Affordable Advertising will be presented from 3:30 to 5:30 p.m. on Tuesday and Thursday, Aug. 25 and 27, in Room 218 of TTU’s Johnson Hall, and the cost to attend the two-day seminar is $40.

Tracey Hackett, an adjunct instructor of journalism who teaches an advertising design and layout course at the university, will present the seminar. Light refreshments will be provided.

“The first day of the presentation will define advertising and explore ways participants can target their primary audiences with their advertising messages. The second day will highlight ways participants can set measurable goals to evaluate the effectiveness of their advertising messages,” Hackett said.

“Building on ideas presented on the first day, participants will work interactively to set their own, individual advertising goals and create simple plans to achieve those goals by learning easy ways to test their effectiveness,” she continued.

For more information or to register for the seminar, visit the web site at www.tsbdc.org <http://www.tsbdc.org/> or call TSBDC’s office at TTU at 931/372-3648.

The TSBDC is a community outreach initiative of TTU’s College of Business, and it is among a network that operates statewide to assist the small business sector by providing free counseling to potential entrepreneurs and small business owners.

The TSBDC is partially funded by the U.S. Small Business Administration, the Tennessee Board of Regents and the State of Tennessee. The support given by the U.S. Small Business Administration through such funding does not constitute an expressed or implied endorsement of the co-sponsors or participants’ opinions, findings, recommendations, products or services.

All TSBDC programs are non-discriminatory. Arrangements for persons with disabilities can be provided where possible with advanced notice.

--Karen Lykins
This information posted 21 August 2009