New print advertisements based on the university's television commercial are set to appear in a number of publications this spring.
First up is the Tennessee Higher Education Guide which is being produced by Landmark Community Newspapers, owners of the Weather Channel, in conjunction with United Parcel Service (UPS), which will handle distribution of the piece to every college-bound high school senior in the state of Tennessee - all 55,000 of them - on March 28.
Then in May, the university will have an ad in the program for the National College Fair to be held in Nashville which is being compiled by The Tennessean.
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