Executive Summary

Tennessee Technological University is a four-year accredited public university offering undergraduate and graduate degrees from six colleges or schools. Best known for its engineering and science programs, the university also offers high quality programs in education, agriculture, human ecology, business administration, nursing, arts and music.

One of 45 institutions in the Tennessee Board of Regents system, Tennessee Tech University offers an excellent, affordable education. According to the 2000-2001 Annual Survey of Colleges of the College Board, Tennessee Tech has the lowest tuition costs of any four-year public institution in the state.

In addition to its affordability, Tennessee Tech consistently ranks high in student and alumni satisfaction. In 1999, students ranked the university number one in student satisfaction among institutions in the TBR system. That same year, 93 percent of TTU alumni reported that they were satisfied with their education — more than those at all other TBR universities. Tennessee Tech University also has the distinction of having the highest graduation rate of any TBR university.

The beautiful campus is conveniently located between Nashville and Knoxville in picturesque Cookeville, a friendly community which was recently named a "Dream Town" by BizJournal.com and one that consistently ranks as one of the most affordable cities in the United States (according to the American Chamber of Commerce Research Association’s quarterly cost of living index).

The university’s enviable size is small enough to offer students personalized, one-on-one attention – a rarity at most public institutions – yet still large enough to provide them with numerous opportunities for educational and social enrichment unparalleled by any private school.

The university’s marketing goals are to increase new student enrollments from its primary market areas and improve name recognition and familiarity with university offerings amongst residents of its secondary market areas. Other objectives of the marketing plan are to encourage TTU faculty, staff, students and alumni and the community at large to take pride in the university and work together to help it grow and prosper.

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