Just what is Tennessee Technological University’s unique market position? In other words, what exactly is it that sets TTU apart from its competitors?
Actually, it’s not just any one thing, but rather it’s the unique combination of three characteristics possessed by TTU that define the university’s niche in Tennessee’s higher education marketplace.
These characteristics are: 1. an excellent academic reputation, 2. a comfortable campus (safe, friendly and sized just right for personal attention) and 3. value (an affordable quality education).
Both an internal analysis and the Noel-Levitz Student Satisfaction Inventory identified these elements as Tennessee Tech’s key strengths.
Taken individually, these characteristics may be offered by other schools and colleges in the state either singly or in combinations of two. But when looked at together, only TTU can lay claim to all three.
From a marketing standpoint, the combination of these three features is what’s truly unique and highly marketable about TTU. And it’s this market position that will serve as the basis for the university’s marketing efforts.
Together with the marketing tagline, “We’ll take you there,” the market position is one of the core marketing messages to be disseminated.
Use this information to focus attention on TTU’s strengths when addressing prospective students or groups considering other institutions.
And, the next time you’re asked what makes Tennessee Tech truly unique, remember that it’s the combination of an outstanding academic reputation, a comfortable campus and affordable value. Why settle for one or two of these strengths when TTU offers them all?
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