Approval Process

A: Approval Process for the Marketing Plan

1. The preliminary marketing plan will initially be presented to the director of Public Affairs, the Vice President of University Advancement and the marketing committee for review.
2. Recommendations for changes will be made and the plan will be modified according to these recommendations, if any.
3. The finalized marketing plan will then be presented to the university President for final approval.

B: Approval Process for Creative Work Within the Plan

1. Creative work integral to fulfilling the marketing plan–including scripts, storyboards and advertising copy–will be reviewed and edited by the marketing director, the director of Public Affairs, and the Vice President of University Advancement.
2. If the project is for a specific department, college, school or organization approval from the highest ranking official with that group will also be sought on creative content and design.
3. If time is a concern, the marketing director and the director of Public Affairs need only obtain the approval of the Vice President of University Advancement and the University President, or their designee(s), to proceed with creative content.

Further:

1. The finalized marketing plan will be shared with a number of campus groups including the A&A Officers, Dean’s Council, Executive Advisory Committee, Faculty Senate, Staff Advisory committee, Student Affairs Committee and the SGA.
2. The marketing plan will be available for review by anyone on campus and updates on marketing activities will appear in the Growthchart newsletter published in the Tech Times.

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